Saia LTL Freight Sales Development Representative

September 2016 - present

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After making the move from Auburn to Atlanta, I was fortunate enough to kick my sales skills into full throttle as a Sales Development Representative (SDR) for Saia LTL Freight. Here, I underwent rigorous sales training in preparation of meeting, if not exceeding, daily quotas and monthly goals. As an SDR, I manage and grow multiple regional territories throughout the nation by producing quality leads through inside sales. I work cohesively with a team of 20+ outside sales reps as an integral role to increase lead generation and sales volume while developing key relationships with potential new customers by raising brand awareness and executing sales strategies.

 

Adams Beverages Inc. Brand Activation Manager

​June 2015 -August 2016

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After four months as a Brand Event Coordinator, I was promoted to Brand Activation Manager. Here, I cultivated my event planning and management skills. I loved my job as a Brand Activation Manager (BAM) because I got to put my creativity into action. I have 42+ accounts that I have key relationships with. Through these accounts, I meet monthly goals of planning and executing 26+ promotional events for six different brands. Along with events, I met monthly sales goals and planned specials for specific brands along with supplying accounts with signage and promotional products.  During my time as a BAM, I created an ePortfolio for the Marketing Team of the Opelika AL area and submitted multiple Anhuesr-Busch InBev nation wide Best Practices that you can see under my Projects tab.

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As a BAM, I also got to further develop my leadership experience and knowledge as a manager. I lead a team of six Brand Event Coordinators and was in charge of scheduling and supervising events. I also lead a seperate team of four Anheuser-Busch InBev interns who hosted an additional 32 monthly promtional events. 

 

Adams Beverages Inc. Brand Event Coordinator

​March 2015 - June 2015

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During my time as a Bud Light Ambassador, I was also hired on to be a Brand Event Coordinator. Here I took on more responsiblity to execute 60+ promotional events. Through these events, I developed key relationships with ten + accounts and promoted brand awarness through self marketing. While a Brand Event Coordinator, my love for event planning and the beverage wholesale industry flourished. 

 

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Youth Marketing Connection. Bud Light Ambassador

​January 2015- May 2015

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After my first role with Youth Marketing Connection, they hired me again to be a Bud Light Ambassor for my college campus. My role as a Bud Light College Ambassador started off my career with Anheuser-Busch InBev. As a Bud Light Ambassador for Auburn University, I raised brand awareness around campus for BudLight's #UpForWhatever campaign through executing social media strategies on facebook, instagram, and twitter platforms by posting two+ times a week reaching out to my target age group. ​ I also consistently met all goals for consumer involvement with the #UpForWhatever app. Along with customer service, hospitality, and social media marketing, I also grew my event planning skills by planning and executing three+ large-scale promotional events while also executing 40+ small-scale promotional events where I had the chance to get a more personal, hands on approach with consumers. 

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Youth Marketing Connection. Google Chromebook Promotional and Event Coordinator

​October 2014

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In the fall of 2014, I was lucky enough to obtain a role as a Google Chromebook Promotional and Event Coordinator. Posting daily, I raised brand awareness around campus for Google Chromebook's marketing campaign through executing social media strategies on facebook, instagram, and twitter. ​I consistently met or exceeded all goals for consumer involvement while coordinating and executing multiple promtional events on campus. It was a great experience with a great company that helped me gain the confidence and the experience I needed to continue my pursuit of event planning and marketing. 

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Avril Mulcahy Matchmaker. Raymond J. Harbert College of Business Marketing Internship

​June 2013- August 2013

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In the summer of 2013 I ventured into the unknown, taking an internship abroad. Through the Raymond J. Harbert College of Business at Auburn University, I was hired by Avril Mulcahy Matchmaking in Dublin, Ireland. While there, I worked one-on-one with Avril and I was in charge of account management, social media, and brand planning. I learned Search Engine Optimization (SEO) and created/executed social media strategies. I also created a brand personality portfolio and strategy proposals for a new product line of "Skinny Rocks." It was an exciting and eye-opeinging experience to be immersed in international business and the difference in markets. 

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Victoria's Secret PINK. Auburn University Representative

July 2012-August 2014

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After my freshman year of college, I wanted to find an internship that would help grow and shape me professionally. I wanted an opportunity. In July 2012, I was selected to work for Victoria's Secret PINK as an Auburn University Representative. I was flown out to corporate in Columbus, OH where I learned all that was expected and received all the tools I would need to succesfully make an impact in the Auburn market. Then, using gorilla marketing tactics, I was in charge of hosting four events a semester, each hosting 300-500+ girls. This is also where I found my love of social media. By incentivizng an event on instagram, we decided to engage the girls on account to suggest their organizations and whoever had the most likes after a week won a private party for their group. This challenge lasted seven days and our instagram followers jumped from 600 to 1800, IT TRIPLED IN A SINGLE WEEK. I was in awe and so, the power of social media has impacted and inspired me since.

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